TAM India app for iPhone and iPad

About TAM:

TAM Media Research is a joint venture between Nielsen (India) Private Limited and Kantar Market Research - two globally acclaimed authorities in the field of media and market research. For the last two decades, TAM has been fuelling insights on Audience Content Consumption Patterns on platforms of TV & Radio

Along with the above, TAM’s Advertising Intelligence data is widely used to analyze Ad spends and Competitive Brand Media Usage to define new communication strategies. TAM further revolutionized audience data usage by helping platform owners to harmonize their set top boxes to unearth new insights on their subscribers.

In addition to TV Viewership Measurement & Research expertise, TAM specializes in other business verticals as well e.g.

A) Ad Intelligence is India’s Central Advertising Monitoring and Analytics powerhouse. AdEx India as it’s popularly called, is India’s Largest Advertising Monitoring Agency which monitors & provides Integrated Advertising Information across TV, Print & Radio. AdEx monitors & analyses advertising information across 525 + TV Channels, 900+ Publications & 90+ Radio Stations. It covers 100% Product Categories across 15 languages. Advertisers, Agencies & Media Owners are dedicated subscribers of this service.

B) Strategy Group (S Group) is a leading media consulting unit to Indian Industry. It looks at advanced analytics to define strategies within the realm of Media and Broadcast sector. Its primary role is to drive new thinking by taking up emerging sciences in areas like

• Promotions
• Scheduling
• Movie Library Management
• Content Selection
• New Channel Launch
• Break Analysis

C) Eikona is India’s only neutral and holistic PR/Earned Media Measurement, Audit and Advisory service that caters to large Corporates using PR/Earned Media is a key tool in their Marketing Mix. Eikona’s services include Listening, Benchmarking & Target Setting, Post Communications Analysis, IMC Dashboards, etc. Its reports are consumed by CXOs. Eikona measures PR/Earned Media across Print, TV and Online mediums.

Description

TAM App is your ONE STOP view into the world of Customer’s Audience Behavior. This App is Quick, Fast and allows you to access interesting information On The Go!